Exhibition – iCLOUD

21st century has widened human life dimensions. Information space from books earlier has now spread in many other sources and become digital, more different and also sensitive. The iCloudconsists of virtual units, each of them preserving information and message. The tendencies show that in future it could be one of the main historical data and information sources. iCloud is the future competitor to human intellect. The convenience and availability of modern information tools has made people inert towards active use of own brain resources, as they are using technologies to think and make choices instead of them. Such reliability increases the technology influence and power over human life, taking away choice options – they are done automatically by the technologies and everything becomes predictable. Predictable choices make the society easy to control, and technology developers can strongly influence human mindset. iCloud is human life reflection – past, present and future – that has become a digital shadow of person’s physical life on Earth. It’s a reflection, that keeps the widest, sensitive information, and which cannot be fully controlled or protected. In this way, technologies have influential resources to predict and lead the society actions and reactions.